Looking for a Google Sheets template to manage your product roadmap? Get our free template. Google Sheets is a great tool to build and share your roadmap with your team.

Get the template here!

1. Open the template & download a copy (File / Make a copy)

2. Manage your features and their status on the Features tab.

Enter your feature in the Feature column.

Set the status of the feature in the status drop-down to show it on the roadmap: Planned, In Progress, Complete, or Under Review. Features with status set to Open are not shown on the Roadmap.

Add any optional information that you want to track such as Effort, Details, etc.

3. View your roadmap on the Roadmap tab. The Roadmap is generated from the Features tab. Don't make edits on the Roadmap tab.

Note: If you want to customize the statuses, update the text in the "Status input" fields on the Features tab (update the status manually for existing features).

I hope you find this template useful. If you decide to upgrade from Google Sheets, you should 

 (we have a free plan to get you started). 

If you're planning to share your roadmap publicly, there are better tools than Google Sheets. With Convas, you will have a roadmap page that you can share publicly. Here's our own 

tools and examples to build a public product roadmap

Looking for a Google Sheets template to manage your product roadmap? Get our free template. 

Google Sheets Product roadmap template

Product roadmap template - Google Sheets

Convas is a B2B SaaS company and we use a bunch of tools to run our business. In this post, I list and describe the tools that we started using on a free plan and that we're still using. For the full list of tools we use to run Convas, 

. I haven't listed our development tools, let me know if you would be interested in that. Also, it's worth mentioning that we're a small team and we're bootstrapping.

When deciding which tools to use, we look for tools that will have the biggest impact on our business with the lowest cost for us. We also want robust tools that make sense both when we're just starting out and that will make sense for the long run and scale as we grow. Ideally, we would pay more the more value we get from the tool (if you want to dig in to SaaS pricing based on value metrics, check out 

 by Patrick Campbell, CEO of Profitwell). This is what we look for

Business impact: reduce costs (time or money) and/or increase revenues.

Fit: what's our use case and how well does this tool fit with that (features, ease of use, quality, etc.), and do we like the tool

Cost: price now and as we scale, time to implement, switching cost (how locked in we will be)

We also don't want to spend a crazy amount of time evaluating tools and instead try to use the 

 for these types of decisions. The matrix dictates that

If it's a consequential and irreversible decision, you should spend time on the decision. An example of this type of decision is a tool where you will gather a lot of data over time and that will be locked in somehow (making a switch difficult).

If it's a consequential but reversible decision, you should gather evidence. This translates to testing out the tool for us and switching if we don't like it.

If you're making an inconsequential decision, you should delegate. As we're a small team, we can't really delegate to anyone else, so for us this just means that we spend a lot less time researching and testing these tools.

SaaS tools with a free plan (and that we are still using to run Convas)

: project management & knowledge management

 is our CRM that we use to track leads. We love the flexibility of Airtable and it suits our needs at this stage well. As we grow we will likely switch to a dedicated CRM though.

Airtable has a free plan. The constraints you are likely to run into are the limits on records and storage space.

The next plan is the Plus plan that costs $10 per user per month billed annually ($12/month with monthly billing)

If we decide to switch to a dedicated CRM solution, we've heard good things about 

, but haven't looked into it more than that. We have previously tested Hubspot CRM (which is also free to get started), but we prefer Airtable at this point.

 is our own tool. We use it to manage & prioritize product feedback and to share the status and updates of product development with our customers.

Convas has a free plan up to 50 tracked users (a tracked user is anyone who posts, upvotes or comments on feedback).

The next plan is the Growth plan that starts at $15 per month.

All our plans include all our features, unlimited team members, unlimited boards and all integrations.

Before we decided to build Convas, we were using Google sheets to try to organize our incoming feature requests and product feedback, which was a pain, and we often forgot to email our customers when we launched something that they had asked for specifically.

 is the tool we use for doing design work. Our design work ranges from mockups, clickable prototypes to logotypes.

Figma has a free plan for up to 2 editors and 3 projects.

Their next plan is the Professional plan that costs $12 per editor per month billed annually ($15 billed monthly).

 for design work. Both are good tools, but we will probably move all our design work to Figma as they just keep getting better. Sketch has a $99 pay once license per user plus additional costs to stay on the latest version.

We use Google Analytics for our marketing page (landing page & blog) & web app analytics.

There is a Google Analytics 360 product for enterprise that starts somewhere around $150,000/year. Needless to say, we're staying on the the free version :)

Google Analytics is not great for SaaS. You can customize it to get the metrics and dimensions that you want, but it might be more work that choosing a solution better suited for SaaS. Potential alternatives could be 

 (although I never really understood their pricing - either Free or starting at $12,000/year).

We use LogRocket to replay user sessions on our website and web app, and for logging and debugging client side errors.

LogRocket has a free plan that includes 1,000 sessions per month and 30 day data retention.

The next plan is the Team plan that starts at $99/month.

 which is also a good tool. We would be happy with either of the two.

 to gather email addresses on our blog and to send email marketing campaigns to those people.

Mailchimp has a free plan that includes 1 audience and up to 2,000 contacts.

The next plan is the Essentials plan that starts at $9.99 per month for 500 contacts ($20.99 for up to 1.5k contacts).

 to manage our projects (read more about 

how we use Notion for project management and get our free template

). We also use it for knowledge management and as such is where we keep and work with all the knowledge and information relevant for Convas.

If you want to use it as a team, it costs $10 per member per month

 is an alternative to Notion that we've heard good things about and could be interesting to check out. That being said, we are really happy we Notion and have no plans on changing tools. We used to use 

 for project management and Google Workspace for knowledge management, but Notion works a lot better for us (and it's one tool less which is always nice).

 as our CMS for our blog posts, documentation and other content on our marketing page.

Their next plan is the Advanced plan that starts at $199 per project per month.

Convas is a B2B SaaS company. These are the 12 SaaS tools that we started using on a free plan and that we're still using today.

The 12 free SaaS tools that we use to run Convas

Users can now upvote feedback without registering an account.

Company users can enable/disable anonymous voting on a feedback board level.

Go to Settings / Boards and click on the Board that you want to edit.

Company users can now discuss ideas and feedback posts privately within the team.

Logged in company users see internal comments on each feedback post, right next to the external comments.

Company users can now review posts, and accept or reject them, before they are published to the feedback page. Enable this feature if you want to control which posts are shown on your feedback page.

Go to Settings / Company to enable post moderation.

When post moderation is enabled, you can access your review queue from the admin navigation. Approve posts to show them on your feedback page.

We hope you like these new features and the new look of the admin view! 

You can now allow your users to vote anonymously, discuss feedback privately with your team, and review feedback posts before they are published. Check out our new features and updated design.

Back to Blog.

Product update: anonymous voting, internal comments & post moderation

Anonymous voting

Internal comments

Post moderation

Plug: Convas, a feedback page for your company

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Product roadmap template - Google Sheets

The 12 free SaaS tools that we use to run Convas